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The 24th Qingdao International Beer Festival
2014-08-17
    
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  • Date: August 16-31, 2014
  • Slogan: Ganbei with the World
  • Theme: Beer from Passion, Share with Joy
  • Venue: Beer City in Laoshan+Shinan, Shibei, Licang, Huangdao, Jimo, Chengyang, Jiaozhou, Laixi, Pingdu
 
The 24rd Qingdao International Beer Festival, the largest event of its kind in Asia, will take place in Beer City, in the Laoshan district of Qingdao, Shandong province, from August 16 to 31, 2014. 
 
With a grand opening ceremony and scores of different events, the main venue - Beer City - usually attract 3-4 million Chinese and overseas visitors each year.
 
Themed at Beer from Passion, Share with Joy, the festival also includes venues in the city's other 5 districts and 4 county level cities, so that citizens and tourists could enjoy the festival rapture across the entire city. 
 
Those event swill include many activities, such as beer drinking contests, trade exhibitions, and gala performances, and carnival amusement park games, even air sports and bikini model contest. 
 
The festival has been held annually in the city of Qingdao since 1991, and it is sponsored by various Chinese ministries and the municipal government. Over the years, it has received many honors, such as a Top 10 award for its tourism brand from the China Tourism Industry Development Forum.
 
There are scores of breweries and brands across the globe attending the event including Thailand and Serbia, and more than 300 related products - set to take part this year.
 
The festival, with a theme that focuses on Theme: Safety, Ecology, Wisdom & Culture, will help the authorities promote local tourism, increase international exchanges and cooperation, raise the city’s profile internationally, and develop the city into an international, people-oriented culture brand.
 

  


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