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The 25th Qingdao International Beer Festival
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Date: August 15-31, 2015

Slogan: Ganbei with the World

Theme: Beer from Passion, Share with Joy

Venue: Beer City in Laoshan+Shinan, Shibei, Licang, Huangdao, Jimo, Chengyang, Jiaozhou, Laixi, Pingdu


The 25th Qingdao International Beer Festival, the largest event of its kind in Asia, will take place in Beer City, in the Laoshan district of Qingdao, Shandong province, from August 15 to 31, 2015.   

With a grand opening ceremony and scores of different events, the main venue - Beer City - usually attract 3-4 million Chinese and overseas visitors each year.  

Themed at Beer from Passion, Share with Joy, the festival also includes venues in the city's other 5 districts and 4 county level cities, so that citizens and tourists could enjoy the festival rapture across the entire city.   

Those event swill include many activities, such as beer drinking contests, trade exhibitions, and gala performances, and carnival amusement park games, even air sports and bikini model contest.   

The festival has been held annually in the city of Qingdao since 1991, and it is sponsored by various Chinese ministries and the municipal government. Over the years, it has received many honors, such as a Top 10 award for its tourism brand from the China Tourism Industry Development Forum.  

There are scores of breweries and brands across the globe attending the event including Thailand and Serbia, and more than 300 related products - set to take part this year.  

The festival, with a theme that focuses on Theme: Safety, Ecology, Wisdom & Culture, will help the authorities promote local tourism, increase international exchanges and cooperation, raise the city’s profile internationally, and develop the city into an international, people-oriented culture brand.

West Coast Party

The Qingdao West Coast Beer Festival will take place from Aug 8 to 23 at Beer Square in Golden Beach across Jiaozhou Bay as a prelude to the Qingdao International Beer Festival. With three sides facing the Yellow Sea, Beer Square was built with environmentally friendly materials and will host a fireworks and lights show, a parade, a 4-D magical art gallery, carnival games and a variety of performances and concerts. Spread across 66.67 hectares, the square also has a campsite and a large parking lot. Guinness World Records will also participate in the festival to witness an event in which over 10,000 people will drink beer simultaneously in the hopes of breaking the world record, Wang said at a news conference. The festival has lined up a variety of foreign beer brands and performance artists from Germany, Denmark and the Netherlands. The carnival and a water park will continue to operate after the festival, organizers said. Winners of the lengthily named Barley Aroma Music Festival-Qingdao International Beer Festival West Coast Session Music Competition, which took place in 17 cities across Shandong province, will perform at Beer Square during the festival. The Royal International Circus will perform at the festival and showcase horsemanship,

Russian folk dance, trapeze acts, animal performances and a clown show.


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